As the official airline partner for the Olympic and Paralympic Games, the campaign documented two major athletes—Yuzuru Hanyu (Figure Skating Champion) and Momoka Muraoka (Paralympian). I wrote multiple copy that expressed the unspoken hard-work and spirit of these two stars.
WINNER OF TCC NEW COMER’S AWARD
This was the first advertisement that featured Goro Inagaki and Shingo Katori (ex-SMAP members) after their hiatus, boldly declaring their return to mainstream media along with the all-new rebrand of the non-alcoholic beer product.
Came up with the campaign tagline「生きてるっ！」
“3rd_PAGE” is a members-only lounge (founded by Japan’s oldest department stores Mitsukoshi/Isetan) dedicated to its increasing elderly clientele. I helped concept and direct original bookmarks that were part of an installation to promote the lounge which was known for its extensive library. Each bookmark has a short fiction story written on it that’s related to the design.
WINNER OF BRONZE LIONS IN DESIGN
Authored the campaign copy “Find Your Focus” and helped write the commercial
